david

David Corbin

About David Corbin

As someone who grew up in the sixties and seventies and attended Woodstock, college protests, volunteered as Director of Community Counseling Center, med evac at concerts and festivals and the like, I still maintain a strong commitment to social change. My venue at this stage of my life is the business community and that’s where I am focusing my energies to making positive change. My books, keynotes and trainings are all about systems that foster peace of mind and productivity through personal and professional growth and development. They offer models for identifying values and mission and give procedures and processes for bringing them to life- acting in congruence with them at all times.

As Featured In INC : Use This Formula If You Want Your Brand To Be An Asset Not A Liability

Brands that are made of gold have unshakeable brand integrity.CREDIT: Getty Images Use This Formula If You Want Your Brand To Be An Asset Not A Liability Building an unshakeable brand foundation requires these measurement tools, for continued success, growth, and innovation. We discussed Taylor Swift's potentially big branding mistake, the importance of establishing a [...]

By | November 19th, 2017|As Featured in Media|Comments Off on As Featured In INC : Use This Formula If You Want Your Brand To Be An Asset Not A Liability

IVE NEVER FACED SEXUAL VIOLENCE, HARASSMENT OR DISCRIMINATION BUT IM ALL IN FOR #MeToo.

Today’s movement, #MeToo, has me both disgusted and, at the same time, extremely optimistic. It has me reflecting on one of the most powerful movies I’ve ever seen in my life. The title of the movie is provocative and, to some, understandably, offensive. The film, I hurry to say, was written by a black [...]

By | October 22nd, 2017|Insights|Comments Off on IVE NEVER FACED SEXUAL VIOLENCE, HARASSMENT OR DISCRIMINATION BUT IM ALL IN FOR #MeToo.

As Featured In Small Business Trends: How the Best Businesses Are Preventing BrandSlaughter

This is a branding book that covers a unique topic, the death of a brand. Using a fictional case study, Reliance Hospital, the book shows why businesses must remain proactive about every important aspect of their brand or risk watching their brands die. What is Preventing BrandSlaughter About? Understanding the importance of proactively managing [...]

By | July 4th, 2017|As Featured in Media, Insights|Comments Off on As Featured In Small Business Trends: How the Best Businesses Are Preventing BrandSlaughter

Preserve & Grow Your Brand

Listen Here: David Corbin has been inspiring and educating people for more than 28 years as a keynote speaker and business advisor in the areas of Marketing, Branding, Organizational and Culture Development, Sales and more. David is an author of many books including Preventing Brand Slaughter: How to Preserve, Support & Grow Your [...]

By | April 30th, 2017|As Featured In Forbes, Insights|Comments Off on Preserve & Grow Your Brand

As Featured in The Union Tribune | Poway author publishes new book on brand integrity

By Emily Sorensen April 20, 2017 A Poway author has published a new book that focuses on how a brand can be built or destroyed, which reached No. one on Amazon.com. David Corbin, noted keynote speaker, business advisor, business owner and author, recently released “Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand [...]

By | April 25th, 2017|As Featured in Media, Insights|Comments Off on As Featured in The Union Tribune | Poway author publishes new book on brand integrity

As Featured In Forbes | Illuminate The Negative To Reach Entrepreneurial Goals

“You’ve got to accentuate the positive,” the song goes. But serial entrepreneur David Corbin has a surprise ending to the familiar refrain: “Illuminate the negative.”  Illuminate? Yes, illuminate, he maintains. Illuminating the negative is the theme of Corbin’s book, Illuminate: Harnessing the Power of Negative Thinking, and the principle he’s used to help a number [...]

By | April 20th, 2017|As Featured In Forbes, Insights|Comments Off on As Featured In Forbes | Illuminate The Negative To Reach Entrepreneurial Goals

As Featured In Forbes | How To Prevent ‘BrandSlaughter’

As Featured in FORBES: How To Prevent 'BrandSlaughter' As entrepreneurs we put a great deal of focus on our visible company attributes such as logo, colors, name and website, reputation, and the esoteric traits of brand promise. But what is a brand, really? It is people’s “gut feelings” about a product, a service or [...]

By | April 20th, 2017|As Featured In Forbes, Insights|Comments Off on As Featured In Forbes | How To Prevent ‘BrandSlaughter’

BrandSlaughter in the name of ‘Procedures’???

I recently read somewhere that 'Monday is the perfect day to correct last week's mistakes', but the opposite was apparently true United Airlines. By now we've all watched, with disbelief and disgust, the video that went viral almost immediately around the world. This backlash is not surprising at all and I'm sure it'll get [...]

By | April 12th, 2017|Insights|Comments Off on BrandSlaughter in the name of ‘Procedures’???

Forbes Article – United Passenger Dragged; Uber Blames ‘Bad PR’: What Entrepreneurs Can Learn From These Company Crises

The current news is a hit parade of bad PR for United Airlines and Uber. Two weeks ago, the social universe went wild when a United employee rejected two teen passengers for wearing leggings. In the aftermath, while fumbling for a coherent response, the airline said the two were “pass riders”—employees or friends of [...]

By | April 11th, 2017|As Featured In Forbes, Insights|Comments Off on Forbes Article – United Passenger Dragged; Uber Blames ‘Bad PR’: What Entrepreneurs Can Learn From These Company Crises