Preserve & Grow Your Brand
Listen Here: David Corbin has been inspiring and educating people for more than 28 years as a keynote speaker and business advisor in the areas of Marketing, Branding, Organizational and Culture Development, [...]
As Featured in The Union Tribune | Poway author publishes new book on brand integrity
By Emily Sorensen April 20, 2017 A Poway author has published a new book that focuses on how a brand can be built or destroyed, which reached No. one on Amazon.com. David Corbin, noted [...]
As Featured In Forbes | Illuminate The Negative To Reach Entrepreneurial Goals
Youve got to accentuate the positive, the song goes. But serial entrepreneur David Corbin has a surprise ending to the familiar refrain: Illuminate the negative. Illuminate? Yes, illuminate, he maintains. Illuminating the negative is the [...]
As Featured In Forbes | How To Prevent ‘BrandSlaughter’
As Featured in FORBES: How To Prevent 'BrandSlaughter' As entrepreneurs we put a great deal of focus on our visible company attributes such as logo, colors, name and website, reputation, and the esoteric [...]
BrandSlaughter in the name of ‘Procedures’???
I recently read somewhere that 'Monday is the perfect day to correct last week's mistakes', but the opposite was apparently true United Airlines. By now we've all watched, with disbelief and disgust, the video [...]
Forbes Article – United Passenger Dragged; Uber Blames ‘Bad PR’: What Entrepreneurs Can Learn From These Company Crises
The current news is a hit parade of bad PR for United Airlines and Uber. Two weeks ago, the social universe went wild when a United employee rejected two teen passengers for wearing leggings. [...]