Brands that are made of gold have unshakeable brand integrity.CREDIT: Getty Images Use This Formula If You Want Your Brand To Be An Asset Not A Liability Building an unshakeable brand foundation requires these measurement tools, for continued success, growth, and innovation. We discussed Taylor Swift's potentially big branding mistake, the importance of establishing a [...]
This is a branding book that covers a unique topic, the death of a brand. Using a fictional case study, Reliance Hospital, the book shows why businesses must remain proactive about every important aspect of their brand or risk watching their brands die. What is Preventing BrandSlaughter About? Understanding the importance of proactively managing [...]
Be prepared to take a good, honest look in the mirror. Johnny Mercer and The Pied Pipers first recorded the song "Ac-Cent-Tchu-Ate the Positive" in 1944, and many stars have covered the tune--Bing Crosby, Ella Fitzgerald, Paul McCartney, Barry Manilow, and, for you punk fans, The Vindictives, just to name a few. But for [...]
As Featured on The Nonprofit Exchange, SynerVision Leadership Foundation
By Emily Sorensen April 20, 2017 A Poway author has published a new book that focuses on how a brand can be built or destroyed, which reached No. one on Amazon.com. David Corbin, noted keynote speaker, business advisor, business owner and author, recently released “Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand [...]
