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ILLUMINATE (Wiley & Sons)

Learn to create a positive work environment by accentuating the positive and illuminating the negative.

Illuminate argues that we can’t create positive work environments without accepting the existence of the negative. Though “positive thinking” has its place in the work world, we can’t ignore the negative, whether it be in the form of challenges, problems, limitations, or other negative business realities. In order to foster healthy, functional business, we have to create a culture that allows for open expression and the sharing of ideas-especially when those ideas are negative in nature.

Learn to create a positive work environment by accentuating the positive and illuminating the negative.

Illuminate argues that we can’t create positive work environments without accepting the existence of the negative. Though “positive thinking” has its place in the work world, we can’t ignore the negative, whether it be in the form of challenges, problems, limitations, or other negative business realities. In order to foster healthy, functional business, we have to create a culture that allows for open expression and the sharing of ideas-especially when those ideas are negative in nature.


This high content, easy to read and implement book is best described by a big fan….. “Psyched On Service is loaded with brilliant, instantly useable ideas on how to deliver extraordinary customer service to everyone, every time.” Mark Victor Hanson Co-creator, #1 New York Times best selling series Chicken Soup for the Soul Co-Author, The One Minute Millionaire.

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The brand, as a tangible expression of a top performing culture, comes to life when its elements – including the mission – are taken off the wall and put into daily action at all levels and through all individuals in the organization. This occurs, and is measured through, what David calls “ABI” – the Audit of Brand Integrity – are we living our brand? l In this book, Preventing BrandSlaughter, David Corbin outlines, in the form of a parable – the story of Reliant Hospital – how essential brand is to the foundational responsibility of any organization – attracting, engaging and keeping top performers.

“David Corbin’s model of Preventing BrandSlaughter was foremost in our culture of building and preserving the Pictionary brand.”  Rob Angel, Founder/Inventor Pictionary

“David Corbin’s books and speeches are loaded with brilliant, instantly useable ideas on how to deliver extraordinary service to everyone, every time.”  Mark Victor Hansen, co-creator #1 New York Times best selling series Chicken Soup for the Soul

“We all know that having a brand is critical. What Preventing BrandSlaughter teaches is even more critical because it shows everyone how to ‘live’ the brand all the time. All of our service and business associations would do well to adopt this philosophy now!”  Frank Shankwitz, creator and co- founder Make-A-Wish Foundation

“This story and the lessons contained are essential for anyone or any company who wants to be a Champion in their field. I learned on the long path to the Olympics that integrity is the true breakfast of champions. And Preventing BrandSlaughter teaches how to maintain and support brand integrity with every employee, every day. I give this book a gold medal.”  Ruben Gonzalez, Four time Olympian in Luge, Bestselling Author, Award-Winning Speaker

“Your ability to deliver excellent customer service will determine your success or failure. David Corbin will show you how.”  Brian Tracy, author, Eat That Frog

“It was a great pleasure working directly with David Corbin. His no nonsense methods that are clearly spelled out in Preventing BrandSlaughter and his dynamic workshops and consultations helped revitalize our brand. Together, working with front line and executive stakeholders we developed a culture to keep up with the shifting market place and the demands of our customers.”  David J. Gilman Consultant at Kaiser Permanente Vision Essentials and Small Business Owner.

“David Corbin is the Master at teaching you how to create your brand, how to sustain your brand and how to make money from your brand.  So remember, you need to prevent BrandSlaughter and you start by reading this book.”  Sharon Lechter, co author Rich Dad Poor Dad and Outwitting The Devil

“My mentor, David Corbin, has developed ideas, strategies and systems that will help you achieve enormous success and prosperity….and peace of mind. They certainly work for me!”  Greg S. Reid, co-author, Think and Grow Rich: Three Feet from Gold

“Not only does Dave produce measurable results he also is a pleasure to work with. Dave has developed innovative techniques to stimulate our employees, being able to create highly motivated staff. Dave delivers concise well-organized presentation creating an extreme amount of enthusiasm to all.”  Ralph Steinberg, Director of Operations, Kaiser Permanente Vision Services

“This quick read will boost your business value immensely. Implement these lessons and as a business broker I can get you top dollar for your business when the time is right.”  Michelle Seiler Tucker, President Seiler Tucker, Inc.

“Over the past 15 years I have invited David to present both to industry experts in healthcare as well as world class medical device manufacturers. A key point he made in many of those discussions was to illuminate the negative to get to the positives. This radically changed the “customer care” approach with both patients and healthcare professionals resulting in significant increases in sales and quality measurements.”  Ron Richard, CEO, Nitetronic LL and President/CEO of BLD Consulting LLC

“We know it’s all about goals and a major goal of your business is to create and grow your brand. In this book you will learn specific ways to do just that…and not fall prey to BrandSlaughter. In my company we do the brand audit regularly to protect and preserve our brand and reputation.”  Gary Ryan Blair, best selling author, Everything Counts.

“In the almost 30 years I know David Corbin he continues to astound with his unique insights, prescient prophecies and unconventional wisdom. He established a new service standard showing us how to be Psyched on Service. In Illuminate… Harnessing the Positive Power of Negative Thinking, he blasted a meteor-sized hole through conventional “positive thinking.” Now, with Preventing BrandSlaughter he adds another masterwork to his brilliant collection. You won’t just read this book. You’ll highlight it, mark it up, take notes, dog-ear the pages and come back to it over and over again to remind you how vital it is to maintain brand integrity. Whether you’re a global business or a brand of one, this book is essential  for every leader who cares about Preventing BrandSlaughter.”  Mitch Axelrod, #1 Bestselling Author, creator of The NEW Game of Business™ and The NEW Game of Selling™

“David Corbin’s   PREVENTING BRANDSLAUGHTER is the most important book for the “C” suite in 30 years. The investment in “brand” voice is the essence of success in a world where IP is the value and the brand is the voice of the IP value. To risk brand slaughter is to unwind everything. The safe base for any leader seeking to protect their brand space is to read BRAND SLAUGHETER with a market pen making TO DO lists in the margins as I did. CEO SPACE ranked # 1 Biz Conf in the world by Forbes and Inc…I can’t afford to slaughter the brand …can you?”  Berny Dohrmann, Chairman CEO SPACE International, Author Film Producer, Radio Host, Top Ranked Forbes Keynote

“David Corbin has a way of stating things that gives one a simple perspective and immediately usable tools to not only grow but to polish your business and your brand. This book is a gem because it gives you specifics on how to do just that. There is nothing more valuable than an instantly recognizable brand that is well loved. As a business owner with multiple franchises, I continue to value David’s insight and knowledge.”  Michael Szawielenko, Owner Operator of over 30 IHOP Restaurants, ?President/CEO Hotcakes Inc dba IHOP?

5 Star Amazon Reviews…

A truly revolutionary business book.

While I recently read through the Kindle version of ” Brand Slaughter “, I’m also ordering the print version as I know I’ll re-read and share author David Corbin’s iconic book often. The impressive roster of testimonials set high expectations for me and it didn’t disappoint. Although a business book, Corbin writes with a conversation style that flows and helps separate it from the drudgery of most biz books deliver.
Instead of filling the book with dozens of real life business stories and several dozen applicable quotes like the run-of-the-mill business books that dominate the shelves, the author tells the story of Reliance Hospital and how a host of personnel affect the brand. I often thought of ” brand ” as a form of recognition like Coke or Sony but as you’ll read, ” Brand ” is far more reaching and pervasive than we imagine.
The book title is not only self descriptive, but somewhat foreshadowing as the tale of Reliance Hospital weaves a fascinating tale of challenges and ultimately triumphs by showing the benefits and importance of Brand. Thank you David Corbin. My entire staff will be reading it asap.
Sharon T

A cut above most business books!

“Brand Slaughter reminds me of my all time favorite business book, ” The Richest Man in Babylon ‘ . If you’re not familiar with the latter, the main point is no matter what, save 10% of everything for yourself and build a nest egg that over time will become significant. That’s it, that’s all and it has sold millions of copies. David Corbin has effectively, in a Spencer Johnson style, covered the importance of the cumulative good or bad that comes from employees and the results on a company brand.
I was surprised that this had not been done before at this level. I hope this fine book becomes a staple at all the good biz schools as well as a go to offering at companies like Nightingale Conant.

Everyone should read this book!

I cannot recommend this book highly enough. For anyone concerned with protecting any businesses most important asset, it’s public image, I would suggest reading Brand Slaughter, by David Corbin. By telling the story of Reliance Hospital, we can see the principles of the book put into practice. Mr. Corbin takes his reader through each point clearly and concisely while maintaining interest through the challenges and successes of Reliance and it’s employees. Showing that each step of the process is integral to the success of the mission statement. There is no business I have ever worked with that could not benefit from the wisdom contained in these pages. An exemplary achievement by Mr. Corbin.”  Brandon

I couldn’t think of a better cover. Indeed

“I was familiar with author David Corbin’s book ” Illuminate ” so thought it worth reading ” Brand Slaughter “. The cover seemed strange to me, but as I read and understood the lesson he conveyed, I couldn’t think of a better cover. Indeed, how would one graphically depict the merits of a team that reflect the company ethos?
The sub-title ” How to Preserve, Support and Grow Your Brand Assett Value ” is actually what the book is all about. It’s about avoiding the many negatives suffered by a company by ensuring all team members are contributing. Love or hate the NE Patriots, there motto is ” Do Your Job “. It wouldn’t surprise me if coach Belichik was a fan of this book because he certainly implements it’s principals.
I purchased the e book version but plan to get a reference copy to read often, along with books by Drucker, Maxwell and others whose teachings are invaluable. Harry S. Truman said ” Not all readers are leaders, but all leaders are readers. ” Mr Corbin’s book will no doubt find a place on many leaders book shelves.” 
Steven Palange

The best of the best… Corbin is a BRANDING GENIUS!

David Corbin’s book not only speaks to business owners and C-level executives, but to all employees, as each one of them represents the brand and company they work for. In this book, the style of writing, unlike other self-help business books, is very intriguing, entertaining and enables this to be read in one sitting. Branding can be a touchy and confusing subject, as there are many different perspectives, but Corbin simplifies the standards and ideas that enable businesses and leaders to create their own brand. The principles in this book not only apply to the business world, but are also applicable to certain instances in one’s personal life too. Great read and would definitely recommend.

An instant classic. Perhaps best business book this year.

The book Brand Slaughter, by David Corbin reminds me of a favorite movie. In the movie ” The Butterfly Effect ” there is a premise that ll things are interconnected and if a butterfly flaps it’s wings, it could possibly turn into a hurricane a world away.
Author Corbin has the premise that every action, by every employee in a company is a reflection on how good, or bad a brand can be ( Brand Slaughter ).
The book is an entertaining and quick read and one of the rare business books that is so spot on with it’s ideology and premise that it can and should be read often. A must for all upper and middle management or even small business owners and entrepreneurs.

David Corbin does an excellent job, through his story of Reliant Hospital

Wow. David Corbin does an excellent job, through his story of Reliant Hospital, how each and every person within an organization has the responsibility of strengthening the brand or also contributing to its destruction. Thank you, David, for sharing your brilliance and insightfulness how each and every one of us truly can make a difference and have a positive (or negative) impact on the organization’s brand and its future.Wendy

Brand is more than colors and logos

I’m a fan of David Corbin’s book Illuminate as well. But this book, in particular examines the way every employee, every decision and every customer outcome is either true to the integrity of the brand or is contributing to “brand slaughter”. if you think those small choices don’t matter; nobody will know, think again. I will refer to this book again and again.”  Coop

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RESANITY: Truths About Food, Drugs and Healthful Living In An Insane World.

This book is the culmination of many years of research and study by two regular people who were literally sick and tired of living the regular life as it relates to health, energy, beauty and comfort.  Anne M. Smith, an architect and David M. Corbin, business author, mentor and consultant, have collated information on food, meds, health and lifestyle for their own purpose of living a healthy sane life in a a nation of relatively unhealthy and, too often, insane people


Point Count is about INFLUENCE; how to get it; how to use it; how to keep it. Everyone wants the edge, that little something that gives us influence over others. In every aspect of our lives, whether applying for a job, negotiating the major deal, getting our kids to do what we want them to do, making the big sale, meeting that cute blond at a party, running for office and getting elected, getting that discount at the store, even trying to convince someone about a political/social issue debating at the water cooler or a party. The list goes on forever. The philosophy behind Point Count applies to every human interaction on the planet. Be the person with ‘the edge’ by learning the Point Count philosophy and skills.


FROM INTERNMENT TO FULFILLMENT is a book about a young girl living in beautiful Cambodia during the bloody reign of Pol Pot and his Khmer Rouge. Her rich experiences and riveting stories give you insight into her life’s lessons so you too overcome challenges. Neary Heng shares how she has successfully applied these lessons in her new homeland, The USofA.

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David is Proud to be Featured in: “THINK AND GROW RICH – THREE FEET FROM GOLD”

Based on the principles outlined in Napoleon Hill’s Think and Grow Rich, authors and veteran financial officers Lechter and Reid craft an engaging allegory to illustrate Hill’s principals of success…. Readers won’t ever get bored with Lechter and Reid’s brisk text, and it’s ameliorated by plenty of review. Big ideas are developed artfully by revisiting and building upon previously introduced concepts. This volume should interest both sophisticated and novice followers of Napoleon Hill, or anyone looking for a practical take on the power of a positive outlook.

Read more on “Three Feet From Gold”