BrandSlaughter 101
Are You Experiencing
Every action — or inaction— either builds your brand or tears it down. Let’s make sure you’re building it.
4x
Bestseller
1x
2x
Speaker
What Is BrandSlaughter?
If your organization’s actions and attitudes don’t match your core values, your customers feel it — and your team does, too. That’s BrandSlaughter.
It’s the silent killer of trust, loyalty, and reputation — and it doesn’t discriminate. But here’s the good news: BrandSlaughter doesn’t have to be the end of your story. The solution is Brand Integrity — ensuring every action, decision, and interaction aligns with your core values. By embracing The Illuminated Brand™, you won’t just fix issues — you’ll forge a culture of trust, loyalty, and unstoppable momentum.
“You’re either strengthening your brand or committing BrandSlaughter — there’s no neutral ground.”
David Corbin
How Do
You Know It’s Happening?
BrandSlaughter doesn’t usually hit like a bolt of lightning. It creeps in slowly, subtly, until one day you realize your brand isn’t living up to its promise. But the symptoms are often hiding in plain sight. Let’s illuminate them:
Employee Disengagement
When your people are clocking out mentally (or physically), it’s not just an HR problem — it’s a brand problem. Disengaged employees don’t live your mission; they merely survive the day.
Declining Loyalty
When customers start walking out the door — or worse, complaining loudly as they leave — it’s not a hiccup; it’s a red flag. Your brand isn’t delivering what it promised.
Inconsistent Messaging
If marketing says one thing, sales says another, and operations does a third, you’ve got a game of brand telephone — and it’s killing trust.
Unkept Promises
Overpromise and underdeliver — that’s the fastest way to sabotage trust and commit BrandSlaughter. Don’t let your brand be the one making excuses instead of delivering results.
Disconnected from the Mission
Brand integrity starts at the top. If your leaders aren’t on the same page — or if your teams are operating in silos — your brand message will get lost in translation.
Sound Familiar?
Here’s the truth
These warning signs won’t vanish on their own. You can keep bandaging the wounds — or you can heal them once and for all. Ready to take the next step?
What’s the Price
of Misalignment?
BrandSlaughter doesn’t just sting. It destroys trust, revenue, and culture. The real cost? Potentially massive — and completely avoidable.
David Corbin
The Financial
Impact
Loss of Revenue
When customers stop trusting you, they stop buying from you.
Declining Market Share
If you’re not delivering, your competitors are ready and waiting to scoop up your market share.
Skyrocketing Repair Costs
Fixing broken trust is expensive — and that’s if you’re lucky enough to have a chance to repair it at all.
The Cultural
Impact
Employee Disengagement
When employees don’t feel connected to the brand’s mission, they start to drift. And disengaged employees? They cost you in productivity, morale, and retention.
Broken Trust
When customers feel let down, they don’t just leave — they take your reputation with them. Misalignment doesn’t just cost dollars; it costs trust, relationships, and confidence.
Toxic Environments
Misalignment doesn’t just affect customers — it creates frustration, finger-pointing, and dysfunction internally.
The Bottom Line?
BrandSlaughter
doesn’t
discriminate
It hits hard and fast, leaving financial and cultural wreckage in its wake. But with the right tools, strategies, and mindset, you can protect your brand from misalignment, rebuild trust, and create a culture that thrives. Protecting your brand starts with a single step — facing the issues head-on by embracing the Illuminated Brand™.
The Solution
8x Bestselling author / 8x Bestselling author / 8x Bestselling author / 8x Bestselling author / 8x Bestselling author / 8x Bestselling author /
The antidote to BrandSlaughter? Brand Integrity. It’s about aligning your actions, values, and culture so every move you make reflects who you truly are.
David Corbin
David Corbin’s proven methodology, The Illuminated Brand™, doesn’t just patch the cracks; it shows you how to embrace Brand Integrity and transform misalignments into opportunities.
Here’s How It Works:
Illuminate the Negative
Don’t sweep problems under the rug. Face them. Shine a light on the misalignments in your brand and culture, and turn those vulnerabilities into strengths.
Align Your Values
Brand integrity starts when your values aren’t just words on a wall — they’re lived, breathed, and embodied by every employee, in every interaction, every day.
Amplify Your Impact
When your brand is aligned, trust grows, loyalty deepens, and your business thrives. By living your brand boldly and authentically, you create a ripple effect that inspires your employees and captivates your customers.
Why It Works
The Illuminated Brand™ isn’t about quick fixes — it’s a proven framework for building a culture of alignment, accountability, and lasting success.
Dave’s tools, like Face it, Follow it, Fix it and the Audit of Brand Integrity (ABI), are game-changers. They help you uncover gaps in trust, values, and operations — and turn those vulnerabilities into strengths that drive growth.
Read Dave’s books on The Illuminated Brand™ methodology
Illuminate the
Negative
The Illuminated
Brand™
“Once you illuminate the negative, you need to face the problem and follow it in the future."
David Corbin
Your Brand is Counting On You. What Will You Do?
Tired of firefighting brand issues? The Illuminated Brand™ puts you back in control, aligning every action with your core values.
