Keynote speaker · Building & construction trades
Your people know how to build buildings. But who's building the culture?
David M. Corbin helps contractors and trade associations turn skilled tradespeople into leaders, so the reputation you've earned holds up in every interaction, on every job site.
The problem
The trades have a leadership gap, and it shows up in your reputation.
Promoted for skill, never taught to lead
Your best tradespeople become supervisors overnight. Leading a crew is a different skill.
Leading crews they never trained for
PMs carry schedules, budgets and people. The people part rarely gets the training.
Commitments that slip on the job site
Missed promises cost rework, margin and trust with every customer.
The gap between the office and the field
When the office and the field don't talk, customers feel it first.
Keeping the good people you have
Skilled workers leave bosses, not companies. Culture keeps them.
Your people
ARE your brand
Every truck, call and site visit either builds your reputation or breaks it.
A contractor’s story
How Zack Smith Plumbing built the culture
David worked with Zack Smith Plumbing's leaders and crews to align everyday behavior with the promises the company makes to its customers.
Straight from the plumber’s mouth
“Zack Smith's testimonial goes here.”
Zack Smith, President, Zack Smith Plumbing & Contracting
The keynotes
Two talks built for construction audiences
Preventing BrandSlaughter
Your reputation takes shape in everyday moments: how a supervisor handles a problem, how a crew follows through, how the company responds when something goes wrong. Participants learn to spot the gaps between stated commitments and daily behavior, and close them.
The Illuminated Brand™: Your People ARE Your Brand
Illuminate the problems, align with your values, amplify the impact. A practical path for owners, foremen and supervisors, with follow-up workshops and mentoring so the keynote turns into daily practice.
Preventing BrandSlaughter
Building a reputation your people deliver
Your reputation takes shape in everyday interactions: how a supervisor handles a problem,
how a crew follows through, and how your company responds when something goes wrong.
What participants walk away with
Spot
the gaps
Identify gaps between stated commitments and everyday behavior.
Keep
commitments
Make clear agreements and follow through.
Connect
the crew
Strengthen communication between leaders, crews and customers.
Own the
reputation
Take personal responsibility for protecting the company's reputation.
Do what you promise you’re going to do,
and promise only what you are certain
you can and will deliver.
David M. Corbin
Preventing BrandSlaughter
The Illuminated Brand™
Turning commitments into daily practice
A keynote can open the conversation. Continued practice helps people put it to work.
David's follow-up workshops and mentoring help participants identify their own development gaps, choose observable commitments and build regular conversations around progress.
Personal development and professional development work together: employees strengthen their value while strengthening the organization they represent.
Testimonial from a construction client or association goes here.
Name, title, company
Space reserved for testimonialFor your next event
Where David speaks
Let's talk
Ready to build the culture?
Tell David about your audience, your date and what you want your people to walk away with.
