Recent Media Coverage:
David M Corbin was recently featured in San Diego Connect TV, discussing his latest Best-Seller, “Preventing BrandSlaughter”
There are more than 30 million small businesses and 15 million home-based companies in the United States. Small business generated 64% of all new jobs in the last decade.
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By Emily Sorensen April 20, 2017 A Poway author has published a new book that focuses on how a brand can be built or destroyed, which reached No. one on Amazon.com. David Corbin, noted [...]
“You’ve got to accentuate the positive,” the song goes. But serial entrepreneur David Corbin has a surprise ending to the familiar refrain: “Illuminate the negative.” Illuminate? Yes, illuminate, he maintains. Illuminating the negative is the [...]
As Featured in FORBES: How To Prevent 'BrandSlaughter' As entrepreneurs we put a great deal of focus on our visible company attributes such as logo, colors, name and website, reputation, and the esoteric [...]
Forbes Article – United Passenger Dragged; Uber Blames ‘Bad PR’: What Entrepreneurs Can Learn From These Company Crises
The current news is a hit parade of bad PR for United Airlines and Uber. Two weeks ago, the social universe went wild when a United employee rejected two teen passengers for wearing leggings. [...]