As Featured in Media

As Featured In Small Business Trends: How the Best Businesses Are Preventing BrandSlaughter

This is a branding book that covers a unique topic, the death of a brand. Using a fictional case study, Reliance Hospital, the book shows why businesses must remain proactive about every important aspect of their brand or risk watching their brands die. What is Preventing BrandSlaughter About? Understanding the importance of proactively managing [...]

By | July 4th, 2017|As Featured in Media, Insights|Comments Off on As Featured In Small Business Trends: How the Best Businesses Are Preventing BrandSlaughter

As Featured In INC | The 3-Step Guide to Uncovering (and Removing) Problems in Your Company

Be prepared to take a good, honest look in the mirror. Johnny Mercer and The Pied Pipers first recorded the song "Ac-Cent-Tchu-Ate the Positive" in 1944, and many stars have covered the tune--Bing Crosby, Ella Fitzgerald, Paul McCartney, Barry Manilow, and, for you punk fans, The Vindictives, just to name a few. But for [...]

By | May 26th, 2017|As Featured in Media, Insights|Comments Off on As Featured In INC | The 3-Step Guide to Uncovering (and Removing) Problems in Your Company

As Featured in The Union Tribune | Poway author publishes new book on brand integrity

By Emily Sorensen April 20, 2017 A Poway author has published a new book that focuses on how a brand can be built or destroyed, which reached No. one on Amazon.com. David Corbin, noted keynote speaker, business advisor, business owner and author, recently released “Preventing BrandSlaughter: How to Preserve, Support, and Grow Your Brand [...]

By | April 25th, 2017|As Featured in Media, Insights|Comments Off on As Featured in The Union Tribune | Poway author publishes new book on brand integrity