Listen Here: David Corbin has been inspiring and educating people for more than 28 years as a keynote speaker and business advisor in the areas of Marketing, Branding, Organizational and Culture Development, Sales and more. David is an author of many books including Preventing Brand Slaughter: How to Preserve, Support & Grow Your [...]
Youve got to accentuate the positive, the song goes. But serial entrepreneur David Corbin has a surprise ending to the familiar refrain: Illuminate the negative. Illuminate? Yes, illuminate, he maintains. Illuminating the negative is the theme of Corbins book, Illuminate: Harnessing the Power of Negative Thinking, and the principle hes used to help a number [...]
As Featured in FORBES: How To Prevent 'BrandSlaughter' As entrepreneurs we put a great deal of focus on our visible company attributes such as logo, colors, name and website, reputation, and the esoteric traits of brand promise. But what is a brand, really? It is people’s “gut feelings” about a product, a service or [...]
The current news is a hit parade of bad PR for United Airlines and Uber. Two weeks ago, the social universe went wild when a United employee rejected two teen passengers for wearing leggings. In the aftermath, while fumbling for a coherent response, the airline said the two were pass ridersemployees or friends of [...]
