As Featured In Forbes

Preserve & Grow Your Brand

Listen Here: David Corbin has been inspiring and educating people for more than 28 years as a keynote speaker and business advisor in the areas of Marketing, Branding, Organizational and Culture Development, Sales and more. David is an author of many books including Preventing Brand Slaughter: How to Preserve, Support & Grow Your [...]

By | April 30th, 2017|As Featured In Forbes, Insights|Comments Off on Preserve & Grow Your Brand

As Featured In Forbes | Illuminate The Negative To Reach Entrepreneurial Goals

“You’ve got to accentuate the positive,” the song goes. But serial entrepreneur David Corbin has a surprise ending to the familiar refrain: “Illuminate the negative.”  Illuminate? Yes, illuminate, he maintains. Illuminating the negative is the theme of Corbin’s book, Illuminate: Harnessing the Power of Negative Thinking, and the principle he’s used to help a number [...]

By | April 20th, 2017|As Featured In Forbes, Insights|Comments Off on As Featured In Forbes | Illuminate The Negative To Reach Entrepreneurial Goals

As Featured In Forbes | How To Prevent ‘BrandSlaughter’

As Featured in FORBES: How To Prevent 'BrandSlaughter' As entrepreneurs we put a great deal of focus on our visible company attributes such as logo, colors, name and website, reputation, and the esoteric traits of brand promise. But what is a brand, really? It is people’s “gut feelings” about a product, a service or [...]

By | April 20th, 2017|As Featured In Forbes, Insights|Comments Off on As Featured In Forbes | How To Prevent ‘BrandSlaughter’

Forbes Article – United Passenger Dragged; Uber Blames ‘Bad PR’: What Entrepreneurs Can Learn From These Company Crises

The current news is a hit parade of bad PR for United Airlines and Uber. Two weeks ago, the social universe went wild when a United employee rejected two teen passengers for wearing leggings. In the aftermath, while fumbling for a coherent response, the airline said the two were “pass riders”—employees or friends of [...]

By | April 11th, 2017|As Featured In Forbes, Insights|Comments Off on Forbes Article – United Passenger Dragged; Uber Blames ‘Bad PR’: What Entrepreneurs Can Learn From These Company Crises