Insights

As Featured in The Union Tribune | Poway author publishes new book on brand integrity

By Emily Sorensen April 20, 2017 A Poway author has published a new book that focuses on how a brand can be built or destroyed, which reached No. one on Amazon.com. David Corbin, noted [...]

By | April 25th, 2017|Categories: As Featured in Media, Insights|Comments Off on As Featured in The Union Tribune | Poway author publishes new book on brand integrity

As Featured In Forbes | Illuminate The Negative To Reach Entrepreneurial Goals

“You’ve got to accentuate the positive,” the song goes. But serial entrepreneur David Corbin has a surprise ending to the familiar refrain: “Illuminate the negative.”  Illuminate? Yes, illuminate, he maintains. Illuminating the negative is the [...]

By | April 20th, 2017|Categories: As Featured In Forbes, Insights|Comments Off on As Featured In Forbes | Illuminate The Negative To Reach Entrepreneurial Goals

As Featured In Forbes | How To Prevent ‘BrandSlaughter’

As Featured in FORBES: How To Prevent 'BrandSlaughter' As entrepreneurs we put a great deal of focus on our visible company attributes such as logo, colors, name and website, reputation, and the esoteric [...]

By | April 20th, 2017|Categories: As Featured In Forbes, Insights|Comments Off on As Featured In Forbes | How To Prevent ‘BrandSlaughter’

BrandSlaughter in the name of ‘Procedures’???

I recently read somewhere that 'Monday is the perfect day to correct last week's mistakes', but the opposite was apparently true United Airlines. By now we've all watched, with disbelief and disgust, the video [...]

By | April 12th, 2017|Categories: Insights|Comments Off on BrandSlaughter in the name of ‘Procedures’???

Forbes Article – United Passenger Dragged; Uber Blames ‘Bad PR’: What Entrepreneurs Can Learn From These Company Crises

The current news is a hit parade of bad PR for United Airlines and Uber. Two weeks ago, the social universe went wild when a United employee rejected two teen passengers for wearing leggings. [...]

By | April 11th, 2017|Categories: As Featured In Forbes, Insights|Comments Off on Forbes Article – United Passenger Dragged; Uber Blames ‘Bad PR’: What Entrepreneurs Can Learn From These Company Crises