Insights

As Featured In INC : Use This Formula If You Want Your Brand To Be An Asset Not A Liability

Brands that are made of gold have unshakeable brand integrity.CREDIT: Getty Images Use This Formula If You Want Your Brand To Be An Asset Not A Liability Building an unshakeable brand foundation [...]

By | November 19th, 2017|Categories: As Featured in Media|0 Comments

IVE NEVER FACED SEXUAL VIOLENCE, HARASSMENT OR DISCRIMINATION BUT IM ALL IN FOR #MeToo.

Today’s movement, #MeToo, has me both disgusted and, at the same time, extremely optimistic. It has me reflecting on one of the most powerful movies I’ve ever seen in my life. The title of [...]

By | October 22nd, 2017|Categories: Insights|Comments Off on IVE NEVER FACED SEXUAL VIOLENCE, HARASSMENT OR DISCRIMINATION BUT IM ALL IN FOR #MeToo.

As Featured In Small Business Trends: How the Best Businesses Are Preventing BrandSlaughter

This is a branding book that covers a unique topic, the death of a brand. Using a fictional case study, Reliance Hospital, the book shows why businesses must remain proactive about every important aspect [...]

By | July 4th, 2017|Categories: As Featured in Media, Insights|Comments Off on As Featured In Small Business Trends: How the Best Businesses Are Preventing BrandSlaughter

As Featured In INC | The 3-Step Guide to Uncovering (and Removing) Problems in Your Company

Be prepared to take a good, honest look in the mirror. Johnny Mercer and The Pied Pipers first recorded the song "Ac-Cent-Tchu-Ate the Positive" in 1944, and many stars have covered the tune--Bing Crosby, [...]

By | May 26th, 2017|Categories: As Featured in Media, Insights|Comments Off on As Featured In INC | The 3-Step Guide to Uncovering (and Removing) Problems in Your Company